Farfetch.com
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Farfetch.com Navigation

On joining Farfetch in 2016, my first project was to redesign the navigation across both desktop and mobile.

On joining Farfetch in 2016, my first project was to redesign the navigation across both desktop and mobile.

On joining Farfetch in 2016, my first project was to redesign the navigation across both desktop and mobile.

Home view iOS/Android

My goal was to improve the engagement. So I focused on growing our mobile apps.
Eventually I created a specialist mobile app design team at Farfetch.

Search
and navigation

Over 2 years my team and I led the effort focused on iterative improvements of Farfetch mobile apps.

Component driven design

To improve alignment and consistency, I introduced a technical design practice based on close collaboration between the design and engineering teams.

To improve alignment and consistency,
I introduced a technical design practice based on close collaboration between the design and engineering teams.

Accessible inputs

Looking closer at micro-interactions to improve usability, I led the initiative to make our native apps more inclusive and accessible.

International localisation

As Farfetch expanded to new markets, I was responsible for optimising our native interfaces to work equally well in all languages.

Farfetch
China app

As a principal designer, I led
our Shanghai-based design team to create and launch a localised version of the Farfetch app in 2018.

Accessible prototyping kit

I defined design standards for the native app and developed toolkits to help designers ensure that Farfetch interfaces are always AA accessible.

Native UI
framework

I teamed up with principal engineer Fabio Almeida to create a framework for designing and building production level interfaces faster than ever before.

Music helps to stay productive.
Some records from my collection: