I’m a product designer, currently Head of Design at Backer — an app that helps parents save for their children’s education.

We’ve successfully raised $9M in Series A and acquired Saving For College after 2 years of focused work to identify a product–market fit and drive growth experiments.

Previously, I worked at Meta and Farfetch, where I led the mobile application design team.

I’m inspired by humble brutalist architecture and have a collection of retro games and consoles.
Both remind me that innovation often arises from limitations, leading to solutions that are striking and unexpected.

Intêrnatiønal
Cømmęrče

In 2020, I joined Meta’s International Commerce team, where we focused on the localisation of Instagram shops. I worked on implementing currency conversions, auto-translaitons, localised checkout and international shipping.

Farfetch.com
Navigation

On joining Farfetch in 2016, my first project was to redesign the navigation across both desktop and mobile.

Home view iOS/Android

My goal was to improve the engagement. So I focused on growing our mobile apps.
Eventually I created a specialist mobile app design team at Farfetch.

Search
and navigation

Over 2 years my team and I led the effort focused on iterative improvements of Farfetch mobile apps.

Component driven design

To improve alignment and consistency, I introduced a technical design practice based on close collaboration between the design and engineering teams.

Accessible inputs

Looking closer at micro-interactions to improve usability, I led the initiative to make our native apps more inclusive and accessible.

International localisation

As Farfetch expanded to new markets, I was responsible for optimising our native interfaces to work equally well in all languages.

Farfetch
China app

As a principal designer, I led
our Shanghai-based design team to create and launch a localised version of the Farfetch app in 2018.

Accessible prototyping kit

I defined design standards for the native app and developed toolkits to help designers ensure that Farfetch interfaces are always AA accessible.

Native UI
framework

I teamed up with principal engineer Fabio Almeida to create a framework for designing and building production level interfaces faster than ever before.

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Music helps to stay productive.
Some records from my collection: